Our offer

Bjerkne & Co are well acquainted with the long term strategic challenge of making a city, region or country into an attractive destination for leisure tourists. We support the city/region/country with:

• analysis of the current situation
• comprehensive visions, goals and strategies
• business plans
• marketing and sales plans

Our view on leisure travel

To be a successful in the leisure tourism marketplace, a destination must identify and respond to the needs of its target market segments. Many different factors have effect on people’s choice of destination: interests, distance, accessibility, travelling time, price, service, quality, family situation and climate are some examples.

Another important factor is life stage, where target segments can be defined in terms as DINKS (Double Income No Kids), WHOPS (Wealthy Healthy Older People) and Active Family.

People’s interests are factors which greatly affect travelling. Examples of these are when people travel to explore big cities, travel to sunshine and sea bathing, golf, skiing, hiking, adventure, culture, events, food and wine, experience and exploration etc.

The geographical dimension also influences how people travel. There is regional travelling, where inhabitants travel within the region in the course of a day or to stay overnight. There is also national (and sometimes this includes other countries in the vicinity) travelling where visitors spend at least one night at the destination.

International travelling comprises a number of nights, for example City Breaks (most often 2-5 days) and charter travel (1-2 weeks). Finally, we have the intercontinental travelling, where the traveller often combines several destinations in the course of his/her journey, and stays away for a considerable length of time.