Private Public Partnership

Successful destination development is often achieved through private-public-partnership. Clear visions, goals and strategies, based on a common view, must be defined. Other important factors of success are leadership, energy and innovative assets as well as continuity.

It is our strong belief that a well established cooperation between the private and the public sectors – private-public-partnership – is of greatest importance when it comes to creating a flourishing destination, and in strengthening its trademark. Bjerkne & Co have the experience of several years of successful work with public private partnership

Our approach typically includes the following:

• Analysis of the current situation
• Analysis of aspects such as events, meetings, leisure travel, destination branding, communication, destination management systems, and visitor service
• Suggested changes based on the analysis
• Comprehensive business plans for the destination, including visions, goals and strategies
• Implementation, starting and follow-up

Naturally, we adjust our methods for every client’s special situation and needs.