Destination Development & Destination Management

Bjerkne & Co brings the experience of many years of successful, award winning destination development to the role of helping clients with the strategic development of the cities, regions and nations.

Naturally, we adjust our methods for every client’s special situation and needs.

Our view of successfull Destination Development

The quality and attraction of the product (the destination), the general knowledge of the brand and the accessibility to the destination, are absolutely crucial for in competing effectively to attract visitors, events, meetings, students, capital and commerce to the destination

Key success factors

Experience has taught us that the most prosperous examples of destination development in modern times have a number of distinctive common factors:

• Strong commitment at a high political level
• Strong private companies and entreprenurial leaders
• Thoroughly developed private public partnership
• Common visions
• Adequate economic investments
• Distinctive leadership
• A professional organisation which coordinates work and projects
• An ability to understand and take active part in today’s communication systems

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Experience has taught us that the best examples of destination development in modern times have a number of distinctive common factors:

supportLists]->o    <!-[endif]->Strong commitment at a high political level

supportLists]->o    <!-[endif]->Strong private companies and entreprenurial leaders

supportLists]->o    <!-[endif]->Thoroughly developed private public partnership

supportLists]->o    <!-[endif]->Common visions

supportLists]->o    <!-[endif]->Adequate economic investments

supportLists]->o    <!-[endif]->Distinctive leadership

supportLists]->o    <!-[endif]->A professional organisation which drives and coordinates development programmes and projects

An ability to understand and engage with today’s communication systems <supportAnnotations]->[RC1]<!-[endif]-> and networks
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 <supportAnnotations]->[RC1]<!-[endif]—>Like Skype!

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