Gothenburg (1990-2009)

Assignment:

Develop Gothenburg to become one of Europe’s most attractive destinations.

Create Europe’s most professional DMO.

Commissioner: 

The City of Gothenburg, The private sector.

Project description:

Sustainable Destination Development. Vision & Goals. Strategies & Actions.

 Product development:

• Make Gothenburg an attrative city to live in, work in, study in and to visit
• Leading event and meeting city
• Develop tourism all year around  
• Attract more investments 
• Attract more students to the universities
• Develop the food and shopping experience
• Development of culture venues and offers
• And much more…

Develop the Brand

Increase Accessability 

Create a professional Organisation and make it a platform for Private Public Partnership. 

Attract substantial investments into the DMO’s work. 

Consultants:

• Claes Bjerkne, built up Göteborg & Co and was the CEO from 1990 until 2009.

Partners:

Extremly talented and professional collegues within Göteborg & Co, fantastic partners from the private as well as the public sector, strong and professional politicians, organisers of events and meetings from all over the world, and last but not least the people of Gothenburg.