Luleå (2009-2010)
Assignment:
Destination development. Analysis of organisations and brand.
Commissioner:
City of Luleå
Description:
Bjerkne & Co evaluates the tourism and trade organisations in Luleå. Plans for strategies and activities to strengthen the brand and develop the destination.
Project Content:
- Situational analysis
- Organisational analysis
- Brand analysis
- Performance analysis and evaluation of the organisations
- Analysis of tourism and trade trends
- Strategy and Action plan
Consultants
Claes Bjerkne, Carl Bjerkne and Sanja Vujicic
Partners:
Olsson & Lindgren Advertising firm
Swedish Trade Research Institute (HUI)
Swedish Tourism reserach Institute (TUI)
About Claes Bjerkne
Claes Bjerkne has held a number of regional, national and international top assignments during the years. For almost two decades he developed and marketed Gothenburg as a destination. He built up Göteborg & Co from the beginning in 1990, and was the company’s CEO until 2009.
Contact
Bjerkne & Co
Hugo Grauers gata 3B
S-411 33 Göteborg, Sweden
Tel: +46 706 044060
Mail: info@bjerkne.com