Skövde (2008-2010)

Assignment: 

Destination development. Brand analysis. Identify and propose strategic operational fields. Set up of new DMO ( destination management organisation). 

Commissioner:

Skövde Municipality

Description:

Identify and propose strategic operational fields for Skövde’s destination development and marketing. Brand analysis and proposals. Develop the organisational structure, ownership model , strategic actions and the financial needed for the new DMO in Skövde.

Project delieverables:  

• Situational analysis
• Brand Analysis
• Private – Public Partnership
• Mission(operational fields), ownership, structure and finance for DMO
• Strategies & Action plan

Consultants:

Claes Bjerkne, Carl Bjerkne, Sanja Vujicic

Partners:

• Olsson & Lindgren Marketing