Cape Town (2009-2010)
Assignment:
Destination development. Strategies. The Cape Town brand.
Commissioner:
Cape Town Tourism
Descripton:
Strategic managment support within destination development. Brand issues for Cape Town.
Project Contents:
- Destination development
- The Cape Town brand
- Organisational issues
- Strategic discussions
- Workshops & seminars
Consultants:
Claes Bjerkne
Partners:
Roger Carter, Team Tourism Consulting
About Claes Bjerkne
Claes Bjerkne has held a number of regional, national and international top assignments during the years. For almost two decades he developed and marketed Gothenburg as a destination. He built up Göteborg & Co from the beginning in 1990, and was the company’s CEO until 2009.
Contact
Bjerkne & Co
Hugo Grauers gata 3B
S-411 33 Göteborg, Sweden
Tel: +46 706 044060
Mail: info@bjerkne.com