Edinburgh (2011 – Ongoing)
Assignment:
Destination development. Vision & Goals 2020. Strategy & Action plan 2012-2014.
Commissioner:
Edinburgh Tourism Action Group (ETAG)
Description:
Develop the Vision and Goals towards 2020. Create the Strategy & Action plan for 2012 to 2014 to start the work needed to reach the goals.
Project content:
- Situational analysis
- Vision & Goals
- Strategy & Action plan
- Implementation support
Consultants:
Claes Bjerkne, Carl Bjerkne
Partners:
- Roger Carter, Richard Smith, Abigail Carney – Team Tourism Consulting.
About Claes Bjerkne
Claes Bjerkne has held a number of regional, national and international top assignments during the years. For almost two decades he developed and marketed Gothenburg as a destination. He built up Göteborg & Co from the beginning in 1990, and was the company’s CEO until 2009.
Contact
Bjerkne & Co
Hugo Grauers gata 3B
S-411 33 Göteborg, Sweden
Tel: +46 706 044060
Mail: info@bjerkne.com